GSM is the short form for grams per square meter. All fabrics including towels have a measurement in weight, and the standard measurement is measured in grams per square meters. This number refers to the density of the towel. High-quality Turkish cotton towels are generally heavier and are more absorbent.
Towels can vary anywhere between 300 GSM and 900 GSM. The lower the number, the lighter and thinner the towel. For instance:
300-400 GSM – In this weight category the towels are lighter and thinner. Depending on its use, a lower GSM for the towels are manufactured for gym towel or a kitchen towel. A lightweight, shared beach towel might be around 350 GSM. Medium weight is 400-600 GSM. This weight is great for beach towels, bath towels, guest towels and so forth. Each consecutive gram weight –400, 500, 600– gets a little heavier, and a little more absorbent.
600-900 GSM – This is a premium, luxury weight. The towel will be denser, heavier, more absorbent. It will probably take a little longer to dry.
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